How to Boost Sales on Small Business Saturday November 30, 2019

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The national shopping holiday can help your business dramatically increase its profit in a single day. By planning months in advance, you're more likely to meet your sales goal.
#SmallBusinessSaturday |
Photo Credit: American Express

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Small Business Saturday or Shop Small Saturday is a special event backed by American Express that happens during Thanksgiving weekend, specifically the last Saturday of November after Black Friday and before Cyber Monday. It encourages consumers to purchase goods and services at local businesses.

How to maximize your earnings during #ShopSmall

Start promoting the event early. Amex offers free social media graphics and ready to print posters you can download from their website. No need to design anything from scratch, so you can keep focusing on your business operations.

Restaurants also take part as #DineSmall

If you own a restaurant, food cart, or takeout shack, then you can also promote your small business during the event, allowing you to increase your sales the same day as retail stores.

TIP: Create a special menu, coupon or discount for customers who visit your location.

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DISCLAIMER: Please consult with your accountant, attorney and financial advisor before implementing any information displayed on this website. DIY research does not replace the advice of a licensed professional who has thoroughly reviewed your file.