3 Easy Ways to Meet New Clients

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Running a successful business requires you to find new clients but also maintain existing relationships. Lead generation sometimes comes from word-of-mouth, advertising, or referrals from your current clients or colleagues. In other cases, you put in a little more effort to cast a wider net.

how to find small business clients | www.deductingtherightway.com

Not sure where to begin? Here are a few ideas:
  • Venture outside your local area. If you feel you’ve tapped all the resources in your immediate vicinity, don’t be afraid to expand your territory. Look for events and networking opportunities in nearby towns where your target audience are in attendance. 
  • Throw a party. Hosting an event is a great way to meet new people. You can invite current clients and ask them to bring a guest (hopefully someone who takes an interest in your service or product). Make it as formal or casual an event as you like: play games, give out prizes and serve appetizers.
  • Sponsor an event. By searching online, you can find events in or around your local area that need sponsors. There are usually different options/levels for sponsorship that fit your budget and marketing goals. 
These are just a few ways to expand your market and meet new clients. Test what works best for your industry. Check out our other article How to make Factory Tours Tax Deductible.

TIP: The reasonable costs you incur to find new clients are tax deductible as long as the expense is ordinary and necessary.



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